Anchor the Outcome
Sell the result (a live page in days), not the tooling behind it.
Create 3 Tiers
Offer Starter (one page), Growth (multi-section), and Pro (multi-page + edits).
De-risk the First Buy
Use a low-priced entry offer or money-back guarantee to reduce hesitation.
Clarify Scope
Define what is included, what is not, and how revisions are handled.
Optimize Checkout
Reduce form fields and add a short preview video near the CTA.
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