Incentive Structure
Both-sided: $100 both. One-sided: $200 referrer. Tiered: $100, $150, $200.
Tracking Mechanism
Unique link per user. Track: Clicks, signups, conversions. Reward at action completion.
Promotion
Email. In-app notification. Social sharing. Gated reward.
Metrics to Expect
10% of users refer. High-value: 20-30% of new revenue from referrals.
Launch Checklist
Day 1: Internal. Day 3: Customers. Day 7: Public. Track ROI.
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