Partnership Types
Co-marketing: Shared audience. Reseller: Partner sells (revenue share). Integration: Mutual benefit.
Finding Partners
Non-competitive adjacent tools. Ask: 'Do you have customers with this problem?' Top 20 candidates.
Pitch Template
'We have 500 customers in [industry]. Reach yours with [idea]. Interested in 15 min call?'
Launch Deal
Co-content: Guest + webinar. Co-promotion: Email share. Co-sell: Bundle.
Measurement
Track: Leads, revenue, CAC. Monthly reviews.
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