App Store Optimization (ASO)
Keywords in title + subtitle. Best screenshot. Video preview. Ratings matter most.
Paid User Acquisition (UA)
Target: $0.50-2.00 CPI. Facebook: Best for casual. Google UAC: Best for utility.
Organic Growth
Day 1: Friends (100-500). Week 2: App store (keywords). Month 2: Social/press (5x).
Retention Tactics
Onboarding: 3-minute walkthrough. Push: 1-2/week. DAU: Core metric.
Monetization
Freemium. Ads: CPM $1-5. IAP: Revenue 70/30.
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