Validate Service Ideas
Survey 10-20 potential customers. Ask: What's your #1 problem? How much do you spend? Pick top 3.
Set Pricing
Value-based: $2k-5k per project. Time-based: $100-300/hr. Retainer: $500-2k/mo.
Land First 5 Clients
1-2 from founder network. 1-2 from cold outreach. 1-2 from content marketing.
Build Playbook
Document: Intake → Scoping → Execution → QA → Delivery. Reuse processes.
Scale to $100k
Get 5 clients @ $3k = $15k MRR. Raise rates. Hire 1 junior. Hit $50k MRR in 6 months.
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