Welcome Sequence (Day 0-3)
Day 0: Welcome + lead magnet. Day 1: Best result. Day 3: Offer + limited time.
Nurture Sequence (Week 1-4)
Email 1: Problem story. Email 2: Social proof. Email 3: How-to. Email 4: Demo. Email 5: CTA.
Sales Sequence (Week 5+)
Email 1: Application. Email 2: 24hr reminder. Email 3: Final. Then: Move to customer or remove.
Benchmarks
Open: 25-40% good. Click: 2-5% good. Conversion to demo: 2-10%. Demo to customer: 20-50%.
Tools & Setup
Use: Mailchimp, ConvertKit, Zapier. Segment by: Lead source, offer, engagement.
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This article covers the fundamentals. For detailed implementation guides, code examples, and production-ready solutions, get in touch with our team.
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