Collection Strategy
Timing: 1 week after delivery. Ask: 'What was biggest benefit?' Incentive: 5% discount if refer.
Best Testimonials
Specifics: '$50k saved', '10x faster'. Name + title + company. Video (best).
Display Strategy
Homepage: 3-4 best. Offer pages: Specific per offer. Pop-up: Exit intent.
Conversion Impact
None: 2%. With 3-5: 5-8%. Video: 10-15%.
Create Testimonial Content
Landing page. Email. Twitter screenshots. Use in ads.
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