CRO Framework (4 Steps)
Step 1: Audit current. Step 2: Hypothesize friction. Step 3: Test. Step 4: Iterate.
Common High-Impact Tests
Headline variants. CTA color. Form length. Pricing display.
Experiment Setup
Tool: Google Optimize (free). Sample: 100-500 per variant. Duration: 1-4 weeks. 95% confidence.
Winning Changes
Headline clarity: 5-10% lift. CTA color: 10-20%. Form simplification: 20-30%. Social proof: 15-25%.
Scaling Winners
Roll out to 100% traffic. Document. Baseline new. Run next experiment.
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