Key Metrics
Traffic: Organic sessions. Engagement: >2 min avg. Conversion: Email, leads, customers.
Attribution Model
Last-click: Assigns to last. Multi-touch: Distributes. First-touch: Values awareness.
Revenue Calculation
Cost: Time + tools. Revenue: Attributed value. ROI = (Revenue - Cost) / Cost * 100.
Benchmark Data
Cost: $100-500 per piece. Revenue: $500-5k/year. ROI: 5:1 to 50:1 typical.
Optimization
Track: Best content. Double-down: Similar topics. Sunset: Low performers. Test: Formats.
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