Subject Line Formula
Personalized: 'Quick question about [Company]'? Open: 45-55%. Generic: 'Opportunity' - Open: 5-10%.
Email Body Structure
Personal hook. Their pain point. Your proof. CTA. Length: 50-80 words.
Template That Works
'Hi [Name], Saw [specific thing]. We helped [similar] [result]. Worth 5 min call?'
Follow-up Sequence
Email 1: Day 0. Email 2: Day 3. Email 3: Day 7. Email 4: Day 14. 70% more responses with 3 follows.
Metrics to Track
Open rate: 40%+ good. Reply: 5%+ good. Meetings: 1 per 50 emails is standard.
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